Small Biz, Big Wins

27: Must-Have Small Biz Tools

In this episode of "Small Biz, Big Wins," host Sommer Poquette dives into the top tools and apps every small business owner needs to streamline operations and boost productivity. From Google Workspace to Canva, Sommer shares her favorite, tried-and-tested tools that have helped her business thrive. Discover how to optimize your workflow, enhance team communication, and manage projects efficiently with these must-have business tools. Tune in and transform your business with the right tech!
Show Notes:
Helpful Links:
Spruce Organizing: https://www.spruceorganizing.com/
TurboScan app: https://apps.apple.com/us/app/turboscan-document-scanner/id1017559099
Honeybook Software: https://share.honeybook.com/sommer28746
Google Workspace: https://workspace.google.com/
Google Voice: https://voice.google.com/
To become a show supporter, email sommer@keepitrealsocial.com.

26: Unlocking Trust: The Power of Thought Leadership in Business

In this episode of Small Biz, Big Wins, Sommer Poquette explores how becoming a thought leader can supercharge your business. Discover the power of writing a book or speaking publicly to establish yourself as an expert and build trust with your target audience. Sommer shares real-world examples and interviews Digital Media Marketing Specialist Maddie Shelton to uncover effective strategies for marketing your book and leveraging your expertise. Tune in to learn how to position yourself as a leading voice in your industry and grow your business through thought leadership.
LINKS:
RESET Your Mindset: Silence Your Inner Mean Girl:  https://amzn.to/3SgefBQ
Episode 9 with Ashely Decarteret: https://podcasts.apple.com/us/podcast/9-insuring-success-essential-coverage-for-small-businesses/id1723241007?i=1000647211835
My Mommy is a Blogger: https://amzn.to/4bQaxWn
Mission Point Press: https://www.missionpointpress.com/
Harbor Springs Festival of the Books: https://www.hsfotb.org/
Maureen Abood's Cookbook:  https://amzn.to/3ScQwSQ
Maureen Abood's Website:  https://maureenabood.com/
Fran Borin, Author: https://www.facebook.com/franborinauthor
Email sommer@keepitrealsocial.com to become a show sponsor.

25: Connect & Conquer: Integrated Marketing Magic

In this episode of Small Biz, Big Wins, host Sommer Poquette dives into the dynamic world of integrated marketing! Discover how breaking down silos and unifying your marketing channels can supercharge your small business. Sommer shares actionable tips on leveraging blogs, websites, newsletters, Google Business, and Pinterest to create a cohesive, powerful marketing strategy. Plus, hear real-life success stories that prove the magic of integrated marketing. Tune in and get ready to transform your marketing approach and watch your business soar! Don't miss out—subscribe now and grab your free marketing worksheet from the show notes!
Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact
For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com.
Free marketing downloads for your small business: http://eepurl.com/dJI7Jw
Episode 9 with Phusion Digital: https://podcasts.apple.com/us/podcast/8-unlocking-digital-success-mastering-your-website/id1723241007?i=1000645978605

24: Five Priorities to Drive Your Small Business Forward

In this episode of Small Biz, Big Wins, host Sommer Poquette shares her journey of recovery and the importance of setting clear priorities for small business success. After an unexpected pause due to surgery, Sommer discusses how she refocused on five key priorities: money-making, prospects, marketing, leadership, and personal development. Tune in to learn how these priorities can help you stay on track, make informed decisions, and grow your business, even in the face of setbacks. Download the free priority worksheet and align your daily activities with your business goals.
Important Show Links:
Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact
For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com.
Free marketing downloads for your small business: http://eepurl.com/dJI7Jw
Honeybook Software: https://share.honeybook.com/sommer28746
A shout-out to Harbor Brenn Insurance Agencies:  https://harborbrenn.com/

23: Reverse Roles: The Boss in the Hot Seat

In this special episode of "Small Biz, Big Wins," the tables are turned as host Sommer Poquette is interviewed by her team of Digital Media Specialists. Dive into Sommer's vision for the next ten years, personally and for Keep it Real Social. Get an inside look at her favorite and least favorite parts of owning a marketing agency, and hear the inspiring story of how it all began. Join us for an intimate and insightful conversation about the passion and plans driving Keep it Real Social and the podcast forward.
 
Nominate a TED speaker: https://speaker-nominations.ted.com/
 
Become a guest or recommend a guest:  https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da. 
Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact
For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com.
Free marketing downloads for your small business: http://eepurl.com/dJI7Jw

22: Digital Media Mastery: Tips from the Pros

Join us on "Small Biz, Big Wins" as we delve into the ever-evolving world of digital media with top industry experts. Discover what works, what doesn't, and how these professionals navigate the changing landscape. From emerging trends to practical tips, our guests share their experiences and insights to help you master your digital strategy. Whether a small business owner or a marketing enthusiast, this show offers valuable advice and real-world examples to elevate your digital presence. Tune in and stay ahead in the digital game!
 
Become a guest or recommend a guest:  
https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da. 
Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact
For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com.
Free marketing downloads for your small business: http://eepurl.com/dJI7Jw

21: Choose Your Own Adventure: Picking the Right Marketing Platform

In this thrilling episode of Small Biz, Big Wins, Sommer turns the spotlight on a unique approach to selecting the best marketing platforms for your business. Just like the excitement found in those classic "choose your own adventure" books, this episode empowers you to navigate the marketing landscape with confidence and creativity. Sommer expertly guides you through the process of matching your skills and passions with the platforms where your target audience is most active. She provides an insightful breakdown of major platforms, including Facebook, Instagram, Pinterest, YouTube, blogging, and email marketing, giving you the tools to make informed decisions that can lead to big wins for your small business. Tune in to discover how you can tailor your marketing strategy to best suit your business needs and achieve remarkable success
 
Free Marketing Downloads:  http://eepurl.com/dJI7Jw   
Small Biz, Big Wins Sponsor inquiries: sommer@keepitrealsocial.com  
Be a guest or recommend someone: https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da
   
"Control the Controllable", listen to Kalin Sheick's episode for great advice: https://podcasts.apple.com/us/podcast/15-mastering-the-art-of-delegation-with-kalin-sheick/id1723241007?i=1000651870633

20: Boost Your Reach: Mastering Paid Ads on Facebook and Instagram

In this episode of "Small Biz, Big Wins," host Sommer Poquette dives into the dynamic world of Facebook and Instagram advertising with expert guest Karen Nelson from Karen Nelson Digital. Discover the ins and outs of paid social media strategies, learn how to differentiate between boosted posts and regular ads, and understand the nuances of targeting the right audience. Whether you're looking to enhance your reach, increase engagement, or drive sales, this discussion will equip you with the knowledge to navigate the pay-to-play landscape of today's biggest social platforms. Tune in for actionable insights that could transform your small business marketing approach.
 
Guest Links:
https://karennelsondigital.com/
https://easyadcampaigns.com/3-free-workshops
https://www.facebook.com/KarenNelsonDigital/
https://www.instagram.com/karennelsondigital/
https://www.linkedin.com/in/karenjnelson/
Become a guest or recommend a guest:  
https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da. 
Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact
For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com.
Free marketing downloads for your small business: http://eepurl.com/dJI7Jw

19: Legal Insights for Small Businesses: Navigating Employment Law with Attorney Amy Stikovich

Join us on "Small Biz, Big Wins" for a deep dive into employment law with attorney Amy Stikovich. This episode covers everything from drafting robust employment contracts to ensuring compliance with current laws. Amy provides essential tips on distinguishing between employees and independent contractors, implementing effective non-compete and confidentiality clauses, and managing remote work agreements. Learn how to avoid common hiring mistakes, conduct legal background checks, and handle contract violations to minimize legal disputes. Don't miss this essential guide for small business owners looking to protect their operations and maintain clear, enforceable contracts.
 
Nelson Forster & Stikovich, PC
https://www.accesslaw.net/ 
Become a guest or recommend a guest:  https://keepitrealsocialllc.hbportal.co/public/6581b1e67063c50033a3f1da 
Need marketing help? Contact Keep it Real Social https://keepitrealsocial.com/contact
For Small Biz Big Wins sponsorship opportunities, email sommer@keepitrealsocial.com.
PLEASE NOTE: 
Following the recording of this podcast, the Federal Trade Commission issued a rule banning non-competition agreements in for-profit businesses with an exception for existing non-competition agreements for executive employees. The new rule will become effective 120 days after the FTC publishes it in the Federal Register. It is likely that this rule will be challenged in court.  Please consult with an attorney regarding the effectiveness of any existing non-compete agreement.

18: Dream Big, Win Big: Turning Business Dreams into Reality

n this introspective episode of "Small Biz, Big Wins," host Sommer Poquette distinguishes between mere wishes and actionable dreams in the realm of entrepreneurship. Reflecting on personal anecdotes from childhood through adulthood, Sommer explores how turning dreams into detailed plans can drive business success. Join her for a deep dive into setting realistic, actionable goals that transform visions into victories, and discover how you, too, can bring your entrepreneurial dreams to life.
 
Sign up for a free vision boarding eBook and SMART goals worksheet: http://eepurl.com/dJI7Jw
ABC News Vision Boarding Story: https://abcnews.go.com/GMA/Wellness/make-vision-board-reach-goals-new-year-neurologist/story?id=105991569